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Local Search Engine Marketing, also
known as Local Search Engine Optimisation (Local SEO), is normally utilized by
small business marketers. It's aim is to attract prospective customers through
having an online presence in the local directories of leading search engines
such as Google, Bing, and Yahoo.
An example of this is the Google Local Business Directory, which is now called Google Places (also sometimes referred to as Google Maps). When you perform a search for a local business on Google, often will see a grouping of listings at the top, accompanied by a map. This is Google Places, and having your business featured there, particularly towards the top, can be hugely beneficial to increasing traffic to your site.
An example of this is the Google Local Business Directory, which is now called Google Places (also sometimes referred to as Google Maps). When you perform a search for a local business on Google, often will see a grouping of listings at the top, accompanied by a map. This is Google Places, and having your business featured there, particularly towards the top, can be hugely beneficial to increasing traffic to your site.
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